#Universal Analytics
#Universal Analytics

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MarTech

Data science

Time's running out: Why major corporations haven't completed GA4 migration | MarTech

Major corporations behind on migrating to GA4 due to complexities and caution in platform switching.

Companies facing downstream issues post-migration should prioritize exporting critical historical data from Universal Analytics. [ more ]

MarTech

Data science

Prioritize archiving historical data from Universal Analytics properties before July 1 deadline set by Google. [ more ]

MarTech

Data science

Major corporations behind on migrating to GA4 due to complexities and caution in platform switching.

Companies facing downstream issues post-migration should prioritize exporting critical historical data from Universal Analytics. [ more ]

MarTech

Data science

Prioritize archiving historical data from Universal Analytics properties before July 1 deadline set by Google. [ more ]

The Drum

Business intelligence

Google Analytics 4 (GA4) is a new tool developed to address changes since the launch of Universal Analytics in 2012.

One common issue is how to join Universal Analytics data with GA4 data before it is removed by Google in July 2024.

Data visibility has decreased with GA4 due to heightened online security and the removal of third-party cookies. [ more ]

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